Tim Lion

Founder & Principal Strategist

Bald man wearing glasses and a black jacket with arms crossed, standing against a gray background.  Photo is of Tim Lion Principal Strategist at Tim Lion | Strategic Marketing Advisory.

Tim Lion is a global marketing executive with over 15 years’ experience shaping brands and driving growth across technology, gaming and entertainment. Prior to his marketing career Tim spent over a decade in the film and TV industry, where he learned how to craft narratives, judge creative quality and deliver polished work under tight deadlines. That cinematic discipline now informs his marketing practice: he combines imaginative storytelling with rigorous strategy and data to help businesses stand out.

Tim has led go‑to‑market strategies and creative campaigns for companies such as Meta, Activision Blizzard, Sony and Binance. At Meta he unified global planning processes and achieved 85 % brand recall after a refresh; at Activision he grew Call of Duty’s social ecosystem from 10 to 44 channels across 15 markets, driving a 5× increase in consumer touch‑points and doubling engagement. His mission is to bring this blend of craft, science and process to ambitious businesses worldwide.

Highlights

  • Film and television background that honed his storytelling, quality control and creative judgement.

  • Unified global marketing frameworks that reduced duplication and improved efficiency.

  • Built localised, audience‑centric campaigns that delivered measurable results.


Competencies & Skills

Providing innovative solutions that empower businesses to launch, grow, transform, and thrive in dynamic markets.

Digital, Brand & Creative Strategy

Crafting brand narratives and go‑to‑market plans that cut through the noise, from concept development to investor pitch decks.

Technology & Innovation

Guiding digital transformation and AI‑powered marketing workflows; selecting and implementing the right tools to scale and optimise performance.

Operations & Facilitation

Streamlining organisations and aligning teams through workshop facilitation, ensuring strategy turns into action and measurable outcomes.


Finding Fit

Start-Ups

Laying the foundations:

  • Clarify your story and prepare for investment.

  • Rapid sprints to validate your product–market fit.

  • Build your marketing stack without costly overhead.

Scale-Ups

Hitting aggressive targets:

  • Tighten your funnel and accelerate revenue.

  • Design a future‑proof marketing organisation.

  • Align your brand with your growth trajectory.

Mid-Market & SMEs

Strategic leadership without the headcount:

  • Diagnose gaps in your current marketing efforts.

  • Match your activity with available grants and subsidies.

  • Connect you with specialists so you can focus on growth.

Enterprise

Fresh perspective at the highest level:

  • Facilitate executive workshops to challenge assumptions.

  • Surface deeper insights by analysing market, customer and team dynamics.

  • Turn complex problems into innovative, actionable solutions


A Unique Approach

Creative Meets Strategic

I’m as comfortable brainstorming bold ideas as I am building data‑driven plans.

Empathy & Listening

I facilitate, not dictate; your team’s insights shape the solutions we create.

Action Over Theory

Expect frameworks you can use tomorrow, not 100‑page decks that gather dustTeam

Empowerment

Every engagement is designed to make your people faster, smarter and more confident.